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What Colleges Really Want: An Insider’s Guide ๐ŸŽ“

By Karen Hott, December 2018

Based on a comprehensive survey of independent educational consultants, here are the key factors that can make or break your college application:

Academic Excellence

  • Challenging Coursework – Your transcript should tell a story of intellectual ambition
  • Strategic Course Selection – Strong performance in AP/IB courses carries more weight than perfect grades in standard classes
  • Test Score Alignment – SAT/ACT scores should validate your classroom performance

Personal Character & Growth

  • Authentic Voice – Your essay should reveal the real you, not just what you think admissions officers want to hear
  • Quality Over Quantity – Deep engagement in select activities trumps a laundry list of superficial involvements
  • True Leadership – Demonstrated impact matters more than impressive titles

Beyond the Numbers

  • Compelling Recommendations – Strong endorsements from teachers and counselors who know you well
  • Diversity Contribution – Your unique background, perspectives, and experiences
  • Intellectual Spark – Genuine curiosity and love of learning
  • Special Abilities – Distinctive talents that enrich campus life

Practical Considerations

  • Financial Fit – Ability to meet educational costs

See the Results


Note: Each institution weighs these factors differently based on their specific mission and needs.